Phra Nakhon Si Ayutthaya, April 1, 2021 – Mr. Passakorn Chaiyarat, Deputy Director-General, Department of Industrial Promotion Bring the media team and staff from the Department of Industrial Promotion or D-Prom (DIPROM) to visit establishments that are promoted, developed and supported under the SMEs Grow Up activity, which is one of the measures “Mold SMEs to B2C through the COVID Crisis. -19 “.
Along with revealing results of the impact of the COVID-19 outbreak From 1,494 SME entrepreneurs and enterprises nationwide, prepare to accelerate the development of 3 measures of mindfulness (STI) urgent rehabilitation, helping industrial operators to be stronger at ACK Food Tech Co., Ltd. Wang Noi District.
Mr. Pasakorn Chairat, Deputy Director-General of the Department of Industrial Promotion, revealed that in the past, Good Ready (DIPROM) accelerated rehabilitation and remediation of SME operators affected by the COVID-19 epidemic. By Director-General, Department of Industrial Promotion Has assigned a team of good gurus ready Both central and regional from all 11 industrial promotion centers nationwide Expedited to explore the impacts and needs of 1,494 entrepreneurs, found that the impact that entrepreneurs experienced the most was Decreasing purchasing power and marketing.
At the same time, it was also exploring adjustments of the affected operators. It was found that more and more products were sold online, reduced prices, and developed products to be more standardized and outstanding. In general, the adjustment of the entrepreneurs follows a good guideline ready to promote in 2020, which can be considered that the Department has moved in the right direction. And to raise the level of measures in accordance with the actual problem.
The DIPROM is ready to use information from the above survey. They come together to issue urgent measures to remedy SME entrepreneurs with “Mindfulness” (STI) 3 measures: 1. Measures to support access to funding. Focus on promoting entrepreneurs to have good financial management skills.
Promotion to prepare entrepreneurs for applying for credit Through the development of business plan writing skills. 2. Measures to develop entrepreneurial skills. By promoting the use of AI technology systems to replace the migrant labor shortage To increase the capacity of the manufacturing sector Can calculate any limitations.
It also enables efficient production planning. And can stop and resume production Where necessary without affecting human labor; and 3. marketing support measures. To drive online marketing strategies for entrepreneurs Online marketing has been a good tool to support entrepreneurs since the beginning of the COVID-19 epidemic, said Mr. Pasakorn.
ACK Food Tech Co., Ltd. is another company. Affected by the epidemic of COVID-19 Due to the cessation of the department store business The restaurant and hotel business resulted in a 20-30% drop in product sales during the past year, the company decided to join the SMEs Grow Up activity.
Which has learned to market online To drain the product Due to the limitation of the product, it cannot be stored for a long time. Through learning how to strategize for position / difference in the online platform (Brand Value Proposition) to reach customers through the LINE account for business. And website development of the company.
This is an opportunity to be able to increase distribution channels and reach out to target customers effectively. As a result of the development, it was found that the product itself received more searches on Google from Thai and foreign customers. Causing online sales to grow by more than 30%.